A look back at the 1963 – 1991 Jeep Wagoneer: A guide to year-to-year changes

1974 Jeep Cherokee promotional picture

1974 jeep cherokee

With the Wagoneer becoming increasingly popular among well-heeled buyers, Jeep sought to move it further upmarket with more content and higher sticker prices. In order not to lose buyers in the lower price range who cross shopped Ford Broncos and Chevrolet Blazers, Jeep created the Cherokee model – basically a down market, two-door version of the Wagoneer. The “S” model in the foreground has new-for-’74 aluminum wheels.

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