The classic 1972 – 1989 Mercedes SL spanned 18 model years without one body panel change

1979 Mercedes 450SL ad

This 1979 450SL advertisement emphasized the 107s future destiny as a classic.  Although the desire to own a 450SL often appealed to the emotions, copywriters also sought to appeal to the rational side of potential buyers.

This 1979 450SL advertisement emphasized the 107s future destiny as a classic. Although the desire to own a 450SL often appealed to the emotions, copywriters also sought to appeal to the rational side of potential buyers.

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