The 1975 – 1980 Ford Granada had a simple and effective ad campaign – we copied the cars you really want

1977 Mercury Marquis advertisement vs. Cadillac

Ford uses a traditional “mine is better than yours” critical comparison approach, but with two products not priced or perceived at equal levels.  Here, a test group prefers a 1977 Mercury Marquis over a ’77 Cadillac Sedan deVille.  (Photo credit: Ford Motor Company)

Ford uses a traditional “mine is better than yours” critical comparison approach, but with two products not priced or perceived at equal levels. Here, a test group prefers a 1977 Mercury Marquis over a ’77 Cadillac Sedan deVille. (Photo credit: Ford Motor Company)

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