Commentary – Regarding automotive design, I just don’t get the modern “swollen hatchback” look

2009 Honda Fit advertisement

A clever 2009 Honda Fit ad pokes fun at large vehicles that guzzle gas.  From left to right in the above picture are a 1990s Cadillac Fleetwood, '90s Chevy pickup truck, early-'80s Lincoln Mark VI, '90s Chevy Suburban, and '80s Ford Econoline van.  What Honda ought to realize is that all of these designs can be identified from above, while the misshapen Fit could not possibly be.  (Photo credit: American Honda Motor Company)

A clever 2009 Honda Fit ad pokes fun at large vehicles that guzzle gas. From left to right in the above picture are a 1990s Cadillac Fleetwood, ’90s Chevy pickup truck, early-’80s Lincoln Mark VI, ’90s Chevy Suburban, and ’80s Ford Econoline van. What Honda ought to realize is that all of these designs can be identified from above, while the misshapen Fit could not possibly be. (Photo credit: American Honda Motor Company)

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