1980-1991 Mercedes S-Class models: A buyer’s overview

1983 Mercedes 300SD ad

1983 mercedes 300sd

In keeping with tradition, S-class sedan and coupe advertising was geared towards upscale professionals who most often purchased them. Presuming the potential buyers were financial decision-makers, this 1982 300SD ad made a pure, no-nonsense appeal to those who prize substance and efficiency. A car that did the same would be valued highly.

Photo: Mercedes-Benz USA

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